The 2014 BNP Paribas Open was held from March 3 to 16 at Indian Wells (California). It ended up with the victory of Novak Djokovic against Roger Federer during the men’s single final, and of Flavia Pennetta against Li Na during the women’s single final.
BNP Paribas, who recently renewed its support for the tournament until 2018, is particularly proud to have linked its brand for the past five years with this prestigious event in the United States.
BNP Paribas currently has 15,000 employees in the USA, who serve several millions individuals and companies. In the Western United States, the Group is represented by its retail banking affiliate Bank of the West.
BNP Paribas has ambitious plans in North America, as strengthening its brand is very important. This commitment towards the Davis Cup, the Fed Cup as well as tournaments such as the BNP Paribas Open, the BNP Paribas Showdown and the Bank of the West Classic enables us to uphold this challenge while sharing special experiences with US and Canadian audiences.
This year, 300 of the best players in the world are competing in the BNP Paribas Open. This achievement serves to consolidate the BNP Paribas Open as one of the top tennis tournaments in the world. This Masters meets its growth objective and can now attract close to 500,000 fans with the sports complex extension and a new 8,000 seat stadium. This will rank it just behind the US Open and the Australian Open in terms of attendance.
BNP Paribas and tennis
BNP Paribas is the premier sponsor of tennis globally. Since 1973, this commitment has gradually extended to all tennis categories in the world: singles, wheelchair, team and family tennis; from amateur to top professional tournaments. Launched in 2011, its website wearetennis.com provides fans from around the world with information on what is taking place in the ATP, WTA and ITF.
Professional tennis: Roland Garros title sponsor, title sponsor of the TEB-BNP Paribas WTA Championships, sponsor of 4 ATP Masters 1000 (BNP Paribas Masters – Paris , Monte Carlo Rolex Masters, Internazionali BNL d’Italia – Rome and BNP Paribas Open – Indian Wells ), title sponsor of the Davis Cup and Fed Cup by BNP Paribas, partner in the Brussels Open with BNP Paribas Fortis, the Bank of the West Classic – California, the Grand Prix Hassan II – Casablanca, the Grand Prix SARS Leila Meriem – Fès, the Open 13 – Marseille, of the Moselle Open, the BGL BNP Paribas Luxembourg Open, the AEGON Championships – London, the Open de Nice, the Open Sud de France, the BNP Paribas Katowice Open in Poland.…
Exhibition tennis: BNP Paribas Showdown-NYC, BNP Paribas Showdown Honk-Kong, BNP Paribas tennis classic – Hurlingham, BNP Paribas Zurich Open…
Wheelchair tennis: BNP Paribas Open, BNP Paribas World Team Cup…
Junior and university tennis: Davis Cup and Fed Cup Junior by BNP Paribas, Master’U BNP Paribas, BNP Paribas Cup, BNP Paribas National Tennis Academy in Dublin, BNP Paribas Junior Tennis Masters-Athens.
Amateur tennis: Sponsor of the BNP Paribas Family Trophy and of more than 550 amateur events around the world. Engaged with more than 20 national tennis federations, and with many non-profit organizations such as “Fête le mur” and catalyst of special tennis-related social projects.
We Are Tennis Solidaire is the not-for-profit program launched in 2012 by BNP Paribas. Through this program, BNP Paribas hopes to contribute to the renovation or installation of common spaces where hospitalized children and their family can rest and have fun, as well as organize several tennis oriented events in the hospitals through which children can have relief from their conditions.